Wednesday, 14 March 2012

Benelli Caffenero 250, 2012, Scooter

Benelli Caffenero 250, 2012

2012 to be a year full of new innovations for the Benelli scooter range. Included in the new line-up is the Caffènero 250, ideal for buyers seeking a versatile scooter, practical for medium distances but at the same time at perfect ease in manoeuvring city streets. The new engine guarantees excellent pick-up and a cruising speed that adapts to any condition, not to mention competitive fuel consumption. The result is a scooter that offers an efficient and dynamic way of getting around. The Caffènero 250 will be available from April 2012.

Benelli. 100 years ahead
The Quality, innovation, range. Benelli reboots after their 100th year anniversary in 2011 to take on the market with even greater determination. The goals have been stated clearly: maximum product quality, an updated, more polished range, production in Italy but with marketing operations throughout the world. With all this, 2012 is sure to be a banner year with consolidation of the existing production organization in view of the gradual introduction of brand new models that will top off Benelli’s offer and complete the manufacturer’s relaunch started five years ago following the acquisition by QJ.

Quality takes first priority: the enormous task of testing, developing and fine-tuning the entire 2012 range has allowed us to achieve the highest standards on the market and guarantee the Benelli buyer reliability, optimized fuel consumption and meticulous bike construction. And that naturally includes the joy of riding a Benelli, which is the distinctive, essential trait of every motorbike that comes off the assembly line of the Pesaro plant.

Pesaro, Italy: where Benelli’s hub lies, in an efficient, modern structure vaunting the highest standards of quality that was maintained as the chief production headquarters. The “Made in Italy” stamp remains an indispensable element for Benelli, which is looking ahead to seize the opportunities offered by the global market, conscious of the fact of its role as a brand leader with a legendary history and confident of its offer of top-end products standing out for their quality, design and sporty allure.

The Benelli motorcycle range for 2012 has been renewed, refined and enriched with new models.

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