Benelli Motard 250, 2012
The first new product for 2012 is the Motard 250 developed by Benelli QJ for the world’s emerging markets, but released in Italy with the clear objective of attracting a younger set of buyers to motorcycling in a critical moment where cost-awareness is at its maximum. Spunky, care in the details, fun to ride on any type of road, the new Motard 250 is contemporary and reliable thanks to the brand-new liquid-cooled single-cylinder engine. Lightweight and easy to manoeuvre, it’s the right choice for buyers looking for the sweetest riding pleasure at the right price. The model will be available next year second half.
Benelli. 100 years ahead
The Quality, innovation, range. Benelli reboots after their 100th year anniversary in 2011 to take on the market with even greater determination. The goals have been stated clearly: maximum product quality, an updated, more polished range, production in Italy but with marketing operations throughout the world. With all this, 2012 is sure to be a banner year with consolidation of the existing production organization in view of the gradual introduction of brand new models that will top off Benelli’s offer and complete the manufacturer’s relaunch started five years ago following the acquisition by QJ.
Quality takes first priority: the enormous task of testing, developing and fine-tuning the entire 2012 range has allowed us to achieve the highest standards on the market and guarantee the Benelli buyer reliability, optimized fuel consumption and meticulous bike construction. And that naturally includes the joy of riding a Benelli, which is the distinctive, essential trait of every motorbike that comes off the assembly line of the Pesaro plant.
Pesaro, Italy: where Benelli’s hub lies, in an efficient, modern structure vaunting the highest standards of quality that was maintained as the chief production headquarters. The “Made in Italy” stamp remains an indispensable element for Benelli, which is looking ahead to seize the opportunities offered by the global market, conscious of the fact of its role as a brand leader with a legendary history and confident of its offer of top-end products standing out for their quality, design and sporty allure.
The Benelli motorcycle range for 2012 has been renewed, refined and enriched with new models.